Event marketingLatest event technologies: 7 trends to watch in 2022Considering the latest event technologies for your next conference or tradeshow? See how Webex Events’ top-rated event technology supports virtual, hybrid, and in-person events.Updated on: Jun 29, 2022 | Published: Mar 15, 2022 | 5 Min ReadAbout the authorNolan EtherNolan is a Content Marketing leader at Webex Events (formerly Socio). He’s passionate about helping brands connect with their customers through engaging storytelling and immersive experiences.Share ThisSubscribeHybrid and in-person events are making a triumphant return in 2022, powered by the latest event technologies and tools. After the past two years of digital transformation, event attendees will expect higher levels of event production and more engaging technology to make these events feel worthy of their hard-earned money and limited time. For conference and event organizers, it means investing in the right event technologies.Not sure where to begin? Check out our list of the latest event technologies to help you add some flare to and truly level up your events in 2022 and beyond. 7 event technology trends & what they mean for event planning professionals1. Augmented and virtual realityVirtual reality (VR) and augmented reality (AR) are all the buzz these days. The event technology trend injects a dose of cool to your events and takes engagement to the next level by uniting the in-person and remote experience like never before.Event planners can include VR headsets on-site to transport attendees beyond the screen and into presentations complete with 360-degree video and interactive data visualizations, while digital attendees can simultaneously join the live experience, so it feels like everyone’s together in the same room.Vendors and exhibitors increasingly use VR to stand out from the competition by providing highly immersive booth experiences. Attendees can stop by, put on a headset and be whisked away to a virtual world. Talk about leaving a lasting impression!2. Live streaming and simuliveWe’re all familiar with live streaming nowadays. Notably because event tech companies made amazing advancements in their streaming offerings to accommodate virtual events. It means your attendees will now expect the best-quality streams, especially those tuning in remotely. Consider a comprehensive solution where you can easily pivot between virtual and hybrid events with ease, sync multiple locations with your live audience, seamlessly combine live and pre-recorded video, and integrate your favorite streaming service.Simulive offers another streaming solution that’s perfect for hybrid events. It enables you to pre-record your event content and schedule it to go live at specific times. Simulive significantly mitigates the risk of syncing multiple videos in real-time during the live event, which we all know can be incredibly nerve-wracking and problematic.3. Contactless check-inEven with events rapidly pivoting back to in-person and hybrid in 2022, it will take time for some in the event industry to feel comfortable meeting in large groups again. It’s understandable after the ups and downs we’ve all felt. One solution involves using contactless check-in software, which is much easier to implement than you might think.Here’s how it works: The event technology vendor supplies the check-in kiosks, and attendees simply need to scan a QR code on their phone upon arrival. The software sends the attendee’s badge to a nearby printer for easy badge pickup.Contactless check-in not only enhances safety and health measures, it’s also much easier and faster than traditional check-in procedures. That means you can finally say goodbye to long lines and bottlenecks.Event tech integration guideThis guide gives event organizers insight into event tech integration considerations and provides advice gleaned from an industry-wide survey.Download the guide4. Event diagramming and digital floor plansSimilar to how architects use blueprints to design and build homes, event organizers increasingly turn to event diagramming software to create to-scale, 3D renderings of their event spaces. Features like drag-and-drop functionality, 3D walk-throughs, seating and stage design, booth and vendor mapping save time on event set-up and enable event organizers with a powerful tool to market their event to potential sponsors.Meanwhile, event apps with digital floor plans allow event organizers to quickly create interactive maps for their in-person and hybrid event experiences. Attendees can click on a breakout room in their event app to instantly see full speaker profiles and session topics or tap a sponsor logo that automatically shows their booth location on the exhibition hall map.5. Event GamificationGamification offers the perfect opportunity to inject some friendly competition into the event mix to drive engagement efforts and boost fun. Leading event management platforms often include a customizable game feature so event organizers can create challenges—like answering trivia questions at the end of a session or visiting an exhibitor booth. Attendees earn points by entering corresponding codes into their event app. Just make sure to promote your leaders frequently and offer some irresistibly amazing prizes.For more, check out how Resource & Financial Management Systems (RFMS) used event gamification to create FOMO before their event kicked off, as well as to boost engagement at their latest user conference.6. Wearable TechnologyMost event management platforms provide some level of event data and metrics, but the latest wearable event technologies take it a step further and track core event data without stepping in the way of the attendee or exhibitor experience. Typically in the form of a wristband or “smart” badge, wearable technology covertly tracks a wide range of event metrics, such as exhibitor hall and foot traffic. Organizers use the tech to monitor staffing and quickly make real-time changes to address bottlenecks. It can also help organizers determine when keynote speakers and high-profile guests arrive, gate or allow access to VIP areas, monitor social distancing, and measure how long attendees engage with exhibitors or sessions.7. Multi-use branded event apps Mobile apps have long been a go-to event technology solution for all event types, and with good reason. Event planners can easily package agendas, speaker information, live stream links, venue maps, as well as showcase event sponsors—all from a sleek, mobile-friendly application. The best event apps allow for white-labeling and full customization so that you can upload brand colors, logos, and icons to create a uniquely branded, professional event application.Attendees can network and connect with others, as well as use app features like chat, polling, and session Q&A to engage with speakers and sponsors.The buzz about hybrid: tools and tips for better attendee engagementWatch on demandWebex Events combines the latest event technologies in a comprehensive solutionWhen evaluating the latest event technologies, the key becomes finding an all-in-one solution to power all components of a successful event. Top-rated event management platform, Webex Events, checks all the boxes and provides everything you need to raise the bar for your events, whether your audience joins in-person or virtually.Webex Events equips event organizers with the latest event technologies, including:Simulive & live streaming Customizable gamification featureContactless check-in & badge printing softwareDigital floor plans & mapsMobile event app Ready to learn more? Schedule a free demo to see how Webex Events powers event success for all event types, no matter virtual, hybrid, or in-person.