Developed in partnership with Event Marketer, this guide provides practical tips for attracting and engaging event attendees through hybrid experiences. 

The pandemic kicked off a renaissance of choice for audiences, granting them the decision-making power to not only plan their workweeks, but also decide how they tune in to and attend events.  

This white paper explores the decision-making processes, formats, technology toolkits, and engagement strategies that you should consider as you generate attendee interest and engagement in the new era of events. 

Hybrid isn’t just a singular format anymore, rather it’s a spectrum that incorporates elements from in-person and virtual events. With advice from event experts at Webex Events, this guide will help you reimagine and take your hybrid event experiences to the next level using:  

  • An overview of how audiences and the event lifecycle are evolving  

Discover the importance of remaining hybrid-ready, why attendee expectations are higher than ever, and how to adapt to the new events lifecycle.  

  • 10 steps toward a hybrid event program transformation 

Unlock what you need to elevate your hybrid event experiences beyond simply streaming in-person content to a virtual audience.   

  • What to look for in a flexible event technology toolkit 

A successful hybrid event program needs to be backed by powerful, end-to-end event technology. Find out what features and capabilities you need to keep your event management seamless and your virtual and in-person attendees engaged.  

  • Creative ideas to inspire and level-up digital engagement 

Virtual isn’t going anywhere. In fact, virtual elements are essential to a successful hybrid events program. As you incorporate digital elements into your in-person events, take inspiration from our list of virtual engagement tactics.  

Download the guide